The Impact of Digital Leadership on Employee Engagement and Innovation in Pakistani Organizations

Abstract

This study investigates the impact of digital leadership on employee engagement and innovation in Pakistani organizations. With the increasing adoption of digital technologies, leaders are required to leverage digital tools to inspire, motivate, and guide employees effectively. Drawing on a sample of 280 employees from multinational and local organizations across Pakistan, this research examines the relationships between digital leadership practices, engagement levels, and innovative behavior. The findings reveal that digital leadership significantly enhances employee engagement, which in turn positively influences innovation. Furthermore, organizational culture and technological infrastructure were found to moderate these relationships. The study provides practical recommendations for managers seeking to cultivate digital leadership capabilities and foster a culture of engagement and innovation.