Consumer Attitudes and Perceptions of Online Banking in Pakistan: An Empirical Study

Abstract

In recent times, the global banking sector has experienced a swift evolution. Enhanced information technology has improved commitment tracking and fulfillment, provided a variety of online customer service channels, and expedited problem resolution. This research employs a blend of theoretical models and quantitative methods to explore and confirm the statistical links between customer perceptions and attitudes regarding online banking. The primary aim of this empirical study is to identify and analyze key factors that shape customers' perceptions and attitudes towards online banking. These key factors have a positive influence on customer perception and attitude, with convenience being a significant element that greatly affects customers' perceptions and attitudes